Design focused.
Data driven.
Craig Garcia | Creative Director, UX Design | Digital Strategy Lead
Recent UX projects I directed and helped design.
I spent the past 8 years leading an Online Experience UX design team in charge of a rapidly growing large semiconductor site. Work represents cross functional partnerships with talented designers, writers, marketers, devs, and SEO specialists.
I built a UX team dedicated to improving customer experience and ensuring growth.
Navigation transformed
for the “engineer” user!
With over 100K products, finding the right one needs to be efficient.
Building a content
hub and program
from the ground up.
I directed the design of a full content hub in record time to synchronize with a new brand campaign rollout.
A complete redesign of a customer portal.
My team took an outdated profile management portal and turned it into a dynamic, personalized platform.
I’m proud to have led an award winning team — Analog Experience Design (AXD).
Part of my tenure at Analog Devices was leading a 20+ person cross-functional team beyond UX that also focused on brand governance, creative production, event content design and editorial. The team won an award from IHAF in the environmental design category. The work judged reflected brand, digital experience, gamification, signage and activations for a large global sales conference with over 2000 attendees across two properties.
Top 3 finalist (of 30 teams) selected to present in a 2023 Mastering Design Thinking course at MIT.
My “FlexCaddy” concept was chosen as the most “business viable” of the 3 finalist by the head of MIT’s Management Science and Innovation Department.
I spent 14 years designing multi-channel campaigns and B2C sites at Digitas, a leading global integrated marketing agency.
I have been fortunate to work in both agency and client side cultures. This has given me the opportunity to work with some incredible companies and design or direct a broad range of work from site development, brand development, campaign creation, directing photo/video shoots and even designing environmental spaces. I bring a UX mindset to any design challenge as every customer touch points matter.
20+ years in the design field with the past 10 focused on building and leading UX and design teams.
My goal is to deliver connected touch points that engage consumers by combining a strong creative product with measurable analytics to drive results.