With over two decades of experience in the design field, I've had the privilege of working with diverse agencies and in-house creative teams, allowing me to explore various creative disciplines within both B2C and B2B industries. Over the last decade, my primary focus has been on UX and its influence on digital experiences, marketing strategies, and product development. My perspective on UX extends beyond digital processes; I see it as a versatile tool that enhances all customer touchpoints.

My career began with a solid foundation in ideation, design and analytics, spanning 14 years at Digitas, a global integrated marketing agency. I specialized in designing websites, crafting multichannel marketing campaigns, and overseeing creative shoots. I left to collaborate with several companies, where I assisted with UX and design teams in the financial, software, and consumer care sectors.

For eight years, I had the privilege of managing a dedicated UX team as well as a larger marketing creative support organization. We built digital products and spearheaded the design and integration of marketing initiatives for a dynamic and rapidly expanding semiconductor leader. I’m proud of the team I built at Analog Devices and our commitment to a customer-centric, results-driven culture.

In 2022, I elected to step away from my role at Analog Devices, allowing me to invest time in professional development and life’s off-line activities. This has given me time to volunteer on design projects for my community’s conservation commission and community housing initiatives. As well, in 2025 I started a small design shop called Barn & Anchor that helps support small businesses.

Check out the recommendations from talented colleagues I have partnered with below on this page.

Agency Work:

DIGITAS | 14 Years

Additional Agency Contract work with:

  • White Rhino

  • Almighty

  • Digital Influence Group

  • Sparkline Digital

  • The Wilde Agency

In-House Design:

Analog Devices | 8 Years
My team was a 2018 IHAF Award Winner

Additional Corporate Contract work with:

  • Santander

  • Care.com

  • HoneyWell

Specialties:

  • UX / CX

  • Creative Direction

  • Digital Strategy

  • Campaign Strategy

  • Marketing Partner

  • Brand Strategy

  • Shoot Direction

  • Event / Trade Show Execution

Additional Coursework:

Designing and Building AI Products and Services (2024)
MIT
View Credential

Mastering Design Thinking (2023)
MIT Sloan Executive Education
View Credential

Designing for Accessibility (2023)
Bentley University

Important to keep inclusive and accessibility design part of the design process

Proud to have worked with innovative companies

Partners along this journey

  • “Craig was an integral part of our marketing organization, contributing beyond his primary responsibility for creative direction and UX; he also lent insight to campaign development and branding. Craig always ensured designs were consistent not only across marketing campaigns but also throughout the rest of the company. He led efforts to redesign core elements of the Analog.com website that greatly improved usability and helped create a platform that we leveraged for sales and marketing programs. He also improved the organization by identifying and developing exceptional talent. He bolstered a marketing services team that had limited itself to perfunctory work, and he turned it into a creative engine.”

    David Krakauer

    Senior Director of Digital Marketing and Customer Experience at Analog Devices

  • "I’ve partnered as a writer with Craig on numerous projects for GM, AT&T, and other major clients and value his open mind as a designer as well as his respect for thoughtful strategy. He gets it done stylishly, correctly, and strategically every time without any drama. I found him very easy to work with for a number of reasons: he’s highly organized, very intelligent, and remains calm and thoughtful no matter what sort of storm is raging. He knows how to save time by asking the right questions at the outset. He’s comfortable in virtually any online or offline media. And, most importantly, his elegant design work speaks for itself."

    Peter Phair

    Freelance Copywriter

  • "Craig has the ability to manage a large number of projects and consistently delivers above and beyond expectations. During his time at ADI, Craig built a strong UX/Design team where he championed the efforts of his team and served as a strong leader. He was well respected by both his direct reports and the team he worked with."

    Kim Spellman

    Sr. Manager, Web Content Strategy & Search Experience at Analog Devices

  • “I worked closely with Craig at Care.com, and highly recommend his skill set, his attention to detail and his ability to balance the art of strategy and the business of creativity. Craig is a team player for sure, but one who is never afraid to fight for what is best (both from a creative standpoint and from a business perspective). I look forward to the day when I can work with him again—so that he can make my job easier and help make my work stand out in the exact areas that it should.”

    Rodney Raftery

    Associate Creative Director at DigitasLBi

  • “Craig is an amazing leader. I worked on Craig’s team and he was always prepared, insightful, and a delight to work with. His ability to handle a meridian of tasks, balance projects, and a fairly large team comes first nature, and he makes it look easy. He elevated our understanding and the importance of user centric design, and his approach and execution were inspirational to our team. His values and guiding principles helped us to build better products across all the organization. He championed the efforts of our team, leading the way to bigger and smarter projects. Craig is a true leader without ego, and has a genuine desire to produce great work consistently. His leadership and talent are truly hard to come by.”

    Matt Woolhouse

    Associate Creative Director at WONGDOODY

  • “Craig is a creative visionary. He consistently contributes creative ideas that support the strategic vision of the projects he is working on. He was integral in the successful launch of our Mobile Banking app. His contributions included art direction for printed collateral, development of interactive digital assets and video production and editing. Craig’s commitment to excellence and hard work sets him apart as a unique asset to have on any team.”

    Ayse McCarthy

    Vice President, Strategic Marketing at Santander Bank, N.A.

  • "Craig and I have collaborated on several projects over the years, both at Digitas and as freelancers. He’s the kind of art director I’d always choose to be paired up with. First and foremost, he’s smart: He cares about the strategy behind the work. Second, Craig is very talented: He’s strong conceptually and produces really tasty work, whether it’s for a big branding platform or an email program. In fact, he approaches both kinds of work with the same enthusiasm. Just as important, Craig is easy and fun to collaborate with, which makes all the work we’ve done together feel like a lot less like work. For all these reasons, Craig would be a great addition to any creative department on every level."

    Mike Davis

    Freelance copywriter