The White Rhino agency needed design exploration and support for this technology client with clear objectives.

200K downloads after launch! Santander needed to make a big splash launching their first mobile app for banking. I directed design for the launch event, app demo, and promotion. This Included interactive digital experiences, videos, and physical spaces.

I always aim to make digital banners work as hard as possible. In this banner I incorporated a simple yet effective interactive configurator that left a viewer with an immediate impression of the flexibility of an Acadia SUV.

Downy was breaking into a new category of product with Downy Unstopables and needed a fresh approach for these scent boosters. I designed the site experience, multiple digital banner campaigns, social media assets, and a unique online scavenger hunt sweepstakes. All this work coordinated with a national TV campaign.

My writing partner and I designed this unconventional approach to re-engage sales managers with a coffee break in a box. This high value mailer was hard to ignore and received an incredible 70% response rate.

Goodyear wanted to connect customers to their networks of stores, but more importantly to their inventory. I designed a templatized approach to show data sets pulled into a small screen form factor.

Care.com needed a fresh look within a responsive grid for their business users.

I helped design and launch the first ever personalized Digital Variable Print on Demand (DVPOD) program for GM. This included designing templates for 8 brands across 70+ vehicle models. The booklets were personalized to the lease owner with variable covers, and feature pages inside.

I designed an innovative Santander educational student kit to show the Santander in-house team that print can be elevated and serve multiple goals.

Why invest in a boring DM piece when you can surprise a recipient with a tactile game. I designed a DM program that enticed recipients to scratch off different free offers. This campaign also had a digital program that not only tested the offer in market, but also drove thousands of new OnStar sign-ups.

When you have a cool client like Saab you can have fun accessorizing the accessories catalog. On this piece like many print pieces I used spot varnishes to not just protect the final piece from fingerprints, but also to make products pop off the page.

Cadillac was launching their new powerful line of sedans and I was challenged to design a premium invitation for high net worth customers in southern California. Multiple tactics from an oversized metallic envelope to tactile, high varnish, racing themed tickets drove this event to fill up in two days from dropping.

Social Media App: I designed this facebook app to promote the new Downy Mashup product. THis featured an interactive collage builder that could be shared on a user’s wall with a Downy branded frame.

As part of a new product launch we drove awareness and built contact lists among Downy followers. We leveraged twitter and facebook for daily clues to help users find animated poker chips hidden throughout the Downy web site. This was a successful program that pulled in new visitors and drove daily return traffic over the span of a week.

Cadillac needed a premium invite for a special golf clinic that featured their new V-Series line of Cadillacs. The program featured a coordinated personalized digital communication too.