Creative Director, Senior Manager of UX & Visual Design
Analog Devices Norwood, Ma

8 Years: July 2014 – July 2022

  • Directed the UX team, optimized site experience, and led an internal creative group 

  • Supported a 400% growth in site traffic over 6 years with design-oriented research, CMS component delivery, and change management related to site integrations

  • Managed the brand implementation across multiple digital channels

  • Partnered closely with SEO and analytics to optimize site UI for a technical user

  • Oversaw the design and execution of a large content hub (ADI Signals+) and directed the ongoing design for monthly content that followed 

  • Directed a comprehensive redesign of the customer logged-in site experience (My Analog), a gated content program, and a dynamic registration flow enabling a 66-70% completion rate and a 10% increase in monthly registrations

  • Reviewed agency work and assisted in brand marketing campaigns

  • Partnered with the internal brand organization on reviewing and evaluating the direction of a corporate wide rebrand effort 

  • As a “working manager” I owned design projects alongside my team, conducted discovery sessions, and built wires/prototypes to solve customer and stakeholder business problems

  • Expanded content creation strategies to take advantage of interactivity and data visualizations that helped increase page engagement

  • Led the brand and concept ideation for many large sales and customer events

Senior Art Director / UI
Care.com Waltham, Ma

Contract: July 2012 – Feb 2013 | July 2013 – May 2014

  • Assisted Care.com’s product teams with A/B testing and UI solutions to increase conversions and streamline member user flows 

  • Performed UI testing on the job posting flow to reduce drop-off rates. Primary goals were to identify and reduce friction points (cognitive stalls). Enhancements resulted in a 30% lift in completed job posts

  • Designed print and digital marketing campaigns

  • Worked with creatives to develop the new styleguide, design integrated print/online 

Associate Creative Director
Santander, Boston, Ma

Contract: Feb – June 2013

  • Managed in-house creative team during an important rebrand of the bank from Sovereign to Santander including establishing some creative workflows 

  • Moved their branch digital signage from static imagery to motion graphics for more robust product promotions and hired the creative talent to make it possible

  • Partnered with marketing team and general agency to elevate awareness and excitement around the launch of the first Santander mobile app

  • Directed and designed alongside the in-house team on digital and traditional work for campaigns and partnered with vendors. Showed team possibilities of dimensional packaging and designed a whole new student program kit.

Creative Director & Visual Designer 
White Rhino | Digital Influence Group | Sparkline Digital | Almighty Agency

Freelance (for marketing agencies): January – July 2012

  • Designed the lvl-1&2 templates for AS&E (American Science and Engineering) site 

  • Helped White Rhino design and execute SAP’s B2B email marketing programs

  • Designed visuals for a multi channel B2B campaign for VMware

  • Assisted Sparkline Digital with digital online banner development

Senior Art Director & Lead Designer
DIGITAS, Boston, Ma

14 Years: January 1998 – January 2012

  • Conceptualized and designed brand sites, apps on Facebook, email campaigns, and mobile extensions for P&G, Goodyear, AT&T, ALLY Bank, GMC and more

  • Composed detailed storyboards outlining sequence and timing of interactive display banners for clients in B2C and B2B spaces

  • Conceptualized and directed photo shoots (including dozens of shots on location for GM commercial vehicles)

  • Managed the presentation of video assets, directed DRTV spots, and composed video storyboards for the GM Vehicle Showroom on Comcast On-Demand. Also helped direct video edits for Goodyear, Ally and GMC

  • Designed catalogs and helped implement the first large Digital Variable Print-On-Demand (DVPOD) system for General Motors across 8 brands

  • Mentored junior art directors, designers and interns to maintain high design standards

  • Created DM packages for InterContinental Hotels Group and life-cycle CRM program pieces for many General Motors brands including GMC, Cadillac and Chevrolet

  • Maintained brand standards for AT&T site and made sure there was cohesion between Print and Online campaigns

Education

B.S. Management and Business
Minor: Visual Arts | Graphic Design
Skidmore College

Additional Coursework

Mastering Design Thinking (2023)
MIT Sloan Executive Education

Designing for Accessibility (2023)
Bentley University